PENTA Sports and ARCTIC have announced an extension of their partnership. The Berlin-based esports brand and the peripheral manufacturer with its headquarter in Hong Kong are official partners since 2014. With this extension, the brands’ partnership will be further strengthened.
In addition to ARCTIC’s logo being displayed on the team’s jersey, ARCTIC will increase its support of PENTA’s professional teams as well as the Esports Performance Center (ELZ) in Berlin.
The first years of the partnership saw two successful joint product launches. Based on their story of success Britta Bubolz, Marketing Teamlead at ARCTIC, states: “The esports market is developing rapidly and is therefore subject to ongoing changes. We are delighted to have a partner such as PENTA Sports, that is not only successfully investing in its professional teams but also specifically in the promotion of young talent and the development of esports in general. Many years of experience, burning ambition and the courage to tackle new challenges are attributes that connect ARCTIC and PENTA. We are looking forward to another successful year.”
Hendrik Goetzendorff, who has just recently been introduced as PENTA Sports’ new General Manager, adds: “Today I am very happy to announce that we will hoist the sails together with our partner ARCTIC by going into another year of our partnership. ARCTIC is one of the most loyal partners of PENTA and we are proud to say that we have a close relationship to Braunschweig. With the Freezer 33 PENTA and P533 PENTA headset we created two amazing products and will continue our partnership based on such a great success.” PENTA Sports’ second General Manager, Andreas Schaetzke, further says: “This step means a lot for us at PENTA and we are looking forward to creating more opportunities for our partners and us in the future. I want thank Peter Jankowski and Britta Bubolz, who always believed in PENTA Sports and our common goals!”