Berlin – June 1, 2017 – PENTA Sports is proud to announce the partnership with Just Rhyse! Just Rhyse is a Berlin based clothing line which will equip the PENTA Sports players with stylish clothes from the brand! After a meeting at the opening event of the #ELZ, PENTA Sports and Just Rhyse continued meeting and visualizing the joint plans for the future.

Patrick Schäfer (Head of Brand Management Roadmap1 GmbH) explains that Just Rhyse has “recognised the huge potential of Esports” and they also “want to conquer it” with their clothing line. “After the first meetings in the PENTA Offices, we experienced the mutual motivation in this interesting and new business area, which further empowered us in our decision making” Schäfer continues.

PENTA Sports and Just Rhyse will work on a unique PENTA Sports clothing line in the future and will also work on exciting collaborations with artists.

CMO Andreas Schaetzke explains that there are ”various parallels between Esports, Just Rhyse and PENTA Sports” and is ”happy to announce the partnership and looks forward to a long and exciting cooperation”.

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